Week 12: Outline and Overview of Research Essay

                Basically I decided to have a rough outline for my research essay that will pretty much discuss these things

Paragraph 1: Introduction

Paragraph 2: Give an overall general view of the studies and research I gathered conducted  

Paragraph 3: Explain the effects of the food advertisements

Paragraph 4: Compare the differences of an adult food advertisement and children food advertisement

Paragraph 5: Explain historically the change of children food advertisement

Paragraph 6: Give an example of my own analysis of the food advertisement

Paragraph 7: Conclusion.

One in three American children is found to be either overweight or obese. Children’s poor eating habits can be attributed to the environment the child is in and the eating habits of the family in general, but surprisingly another factor that contributed to overweight and obese children is food advertisements on television. The majority of the food advertisements displayed today consist of foods containing junk foods of high calories, sugars, and fats. These types of diets at such a young age are precursors to diseases such as diabetes and cardiovascular problems. There have been many studies conducted that hold that food advertising for children does indeed affect their purchase requests and diets. With the amount of time children spent in front of the television, food industries take advantage and start to make big bucks off the viewers at such a young age. Watching television stations such as Cartoon Network, Nickelodeon, Disney Channel, and Nicktoons, about 79% of the advertisements played through the commercial break aimed at the children. Specifically fast foods composed the 69% of those ads.  The problem with these ads was that they mentioned some sort of toy giveaway or movie-tie-in promotions to hook their viewers. These advertisements included strong branding.

                With the extensive research I conducted, I came to the conclusion that food advertisements do indeed affect the purchase requests but can also influence the behavior of the child. Not having the junk foods requested, the child begins to throw tantrums and fits until the parent has to give in and buy the junk food.